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The site dvdbinders.co.uk has the following on the web page, "Dont buy new furniture, store 4 times as many DVDs in the same space! We specialise in DVD, Blu-ray, CD and Video Game storage solutions that will allow our customers to reduce the amount of space taken up by their collections." We noticed that the webpage also said " With the growth of portable media players many people are converting their collections to digital format and storing on hard disk or solid state memory, but what do you do with your collection? Drawer and Box Storage." It also stated " For customers with larger collections, these discounted Bulk ." The header had DVD as the highest ranking keyword. This keyword was followed by Binder, Blu-ray, and dvd binder which isn't as urgent as DVD. The other words the site used was storage. space saving is also included but might not be viewed by search engines.